Going to wrap up Friday night with Kelsey Plum and her Los Angeles Sparks versus the Indiana  Fever as background noise as we take a look at more Sports marketing..

Earlier today I stopped by the Liberty University at Duke University Field Hockey πŸ‘ game. My years with App State Field Hockey has drawn me closer to the sport.

Field Hockey is what is called a Non – Revenue sport by some while other places call it an ” Olympic Sport “. Either label describes a contest without a charge for admission.

   Most people tend to equate what it costs to get in to the value of the contest. Seems unfair but it is what it is. High School has Tennis, Cross Country and Swimming πŸŠβ€β™‚οΈ as sports that fall into this category.

  Duke’s Marketing department reached out to a local Ice Cream 🍦shop to partner with for today’s match.

LocoPops

Every fan that attended the match received a free LocoPop Ice Cream bar for their trouble. Duke sent up their Marketing tent β›Ί, greeted the fans and passed out high end dessert 🍨.

  Now that admission is $7.00 per person for the majority of High School events, it costs a family of four almost $30.00 and that’s before you buy a bag of popcorn 🍿.

  Looking for ways to give fans a little extra reason to attend your event is just one option on the table.

LA scored 31 in the opening 10 minutes but has slowed down considerably here in the second quarter.

Congratulations πŸ‘ to the Football Cavaliers for their 35-21 ,victory tonight !

Whole lotta defense played in LA tonight!

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