
Earlier today I stopped by the Liberty University at Duke University Field Hockey π game. My years with App State Field Hockey has drawn me closer to the sport.

Field Hockey is what is called a Non – Revenue sport by some while other places call it an ” Olympic Sport “. Either label describes a contest without a charge for admission.

Most people tend to equate what it costs to get in to the value of the contest. Seems unfair but it is what it is. High School has Tennis, Cross Country and Swimming πββοΈ as sports that fall into this category.
Duke’s Marketing department reached out to a local Ice Cream π¦shop to partner with for today’s match.

Every fan that attended the match received a free LocoPop Ice Cream bar for their trouble. Duke sent up their Marketing tent βΊ, greeted the fans and passed out high end dessert π¨.

Now that admission is $7.00 per person for the majority of High School events, it costs a family of four almost $30.00 and that’s before you buy a bag of popcorn πΏ.
Looking for ways to give fans a little extra reason to attend your event is just one option on the table.
LA scored 31 in the opening 10 minutes but has slowed down considerably here in the second quarter.
Congratulations π to the Football Cavaliers for their 35-21 ,victory tonight !

Whole lotta defense played in LA tonight!











