Marketing 101 – Wake Forrest shows us various ways to get folks to come to the Arena, could it work for High School 🏫 Wrestling ?

The next scheduled event for the Carroll County High School 🏫 Gymnasium is on Wednesday night as our new Wrestling Coach West Long and his squad welcome Pulaski County to the Hill.

Coach Long rolled out his very unique 18 year plan for success at CCHS and now he gets his first opportunity to have his hard working troops compete in front of the home fans.

So what does Cavalier wrestling have in common with Wake Forrest Men’s Basketball ? It’s all about the marketing – Wake Forrest plays hoops in the Atlantic Coast Conference and today they host Charleston Southern (back in the day the school was Charleston Baptist).

The students are out on Thanksgiving break and a large number of folks see this thing called Black Friday as a sacred day so Wake’s marketing department 🏬 is tasked with getting people into the Arena for the non-conference match up.

Step #1 – lower the price of admission down to just $10.00 per person if you purchase a minimum of four tickets 🎟. That’s going to get a few people down to the Colliseum on its own.

Step #2 – Offer a $10.00 parking pass to the Pepsi Lot. Now a person and his or her friends can also park one car πŸš— for free !

Step #3 – Offer a $20.00 gift 🎁 card to an area Bo Jangels to sweeten the deal. Now each person gets $5.00 of their $10.00 ticket back.

Then you turn your marketing graphic department loose and before you know it you have a theme! Of course the ultimate goal is to get folks in the building one time in hopes of them finding the product rather enjoyable. It’s Marketing 101 and no money is lost in the equation. Some people, including us, will be in the Gymnasium / Arena this afternoon.

Wednesday night πŸŒ™ our new Wrestling Coach and his squad will debut in our building and all we need to do is attract some fans in hopes of people seeing more of our Cavaliers in action 🎬.

Three or four clever ideas πŸ’‘ come to mind for Wednesday night – first one being creating a plan where if you purchase a Wrestling ticket 🎟 on Wednesday you receive a free popcorn 🍿 on Thursday night when you purchase a ticket 🎟 for the Boys πŸ‘¦ Basketball πŸ€ games.

But hey, I am a marketing person at heart ❀ and just want to figure out how to get people to see our Wrestling team !